Most Marketers, Business Owners, Social Media Associates are always trying to find the magical time to post on each platform, unfortunately there is no magical time, there is no cheat, no silver bullet.
It depends on your ideal audience, industry, products/services, content, consistency (always be mindful of consistency), there are multiple variables in play when posting to LinkedIn, Twitter, Facebook, etc.
Knowing the best times based on overall engagement will certainly give guidance and may even help to strengthen your social media strategy, but as with all things marketing, test it.
Sprout Social (based on their data of 25000+ customer interactions) have listed the best times to post on some of the major platforms.
Here’s an overview of the engagement reports for LinkedIn, Twitter and Facebook
LinkedIn has seen significant increase in overall engagement, potentially making it a bigger consideration for your B2B marketing posts.
Sprout’s data shows the best time to post on LinkedIn is Wednesday, between 9am and 10am, and then at 12pm.
A quick overview of each weekday shows that; Monday is between 1pm-3pm; Tuesday is 9am, 1pm & 3pm; Wednesday 9am, 12pm; Thursday 9am, 1pm-3pm; Friday there seems to be a shift in morning to 10am-11am. (this is just my view but you can see the image for each platform and make your own judgements)
Best engagement is Wednesday with the least engagement occurring on Sundays.
It still looks like Wednesday and Friday are producing results as previous data, with Tuesday to Friday at 9am being a big block, but you can see that there is a band covering Tuesday to Friday from 9am-11am as well. The Twitter engagement I do find interesting as there are quite a few views you could take on this. Again, try and test!
Sprout says that Tuesdays and Wednesdays are the best days to post your tweets overall, which you can see from the image, a big band cutting across 9am-3pm, Saturday sees the least engagement.
The data suggests that updates posted on Facebook on Wednesdays, between 9am and 3pm, see the most engagement, Sprout narrows this down slightly from their analysis to between 11am-1pm. Thursday sees a good band between 9am-2pm and Friday also seeing high engagement between 9am-11am.
Sprout’s data also suggests that Sundays see the least amount of Facebook engagement overall.
Excellent data from Sprout and you can view the full report ‘here’ for more on their opinion and analysis.