Hoshin Kanri Strategic Planning Process: The Key to Driving Growth and Performance

In today’s highly competitive and ever-changing business environment, manufacturers need an effective way to align their teams and departments towards a unified strategic objective. The Hoshin Kanri Strategic Planning Process, originating in Japan, may just be the perfect answer to achieving this coherence. In this blog post, we will explore what Hoshin Kanri is, why it was developed, how you can implement it, and how it can help you align your team’s goals into an overarching strategy.

What is the Hoshin Kanri Strategic Planning Process?

Hoshin Kanri, which translates to “compass management” or “policy deployment,” is a strategic planning process designed to help organisations define their strategic goals, allocate resources, and ensure continuous improvement in their performance. It involves a top-down and bottom-up approach, with senior management setting the strategic direction and all levels of management/employees through-out the business implementing the strategy and delivering results.

Why was Hoshin Kanri developed?

The Hoshin Kanri process traces its origins to the 1950/60s when Japanese companies needed a method to effectively integrate innovation, continuous improvement, and long-term planning. The methodology was born out of Japanese management culture and, at its core, emphasises collaboration, communication, and organisational alignment. Over the years, the adoption of Hoshin Kanri has spread worldwide, thanks to its ability to link strategic goals with everyday operations.

How to implement the Hoshin Kanri Strategic Planning Process

Implementing Hoshin Kanri involves several steps:

  1. Establish strategic goals: Senior management identifies the organisation’s strategic objectives, which should be derived from the company’s vision and mission.
  2. Translate goals into measurable objectives: Break down strategic goals into smaller, measurable objectives. This helps clarify expectations, enables monitoring progress, and ensures everyone is working toward the same end.
  3. Cascade objectives throughout the organisation: Communicate the objectives to each department or team within the company. Managers must then translate these objectives into actions that their teams will undertake to align with the overall strategy.
  4. Monitor and review performance: Develop a system to review progress against the objectives. This involves tracking performance indicators, checking in with project milestones, and analysing the reasons for delays or variances.
  5. Annual and Quarterly Hoshin reviews: Conduct annual reviews to assess the performance and make necessary adjustments. Quarterly reviews should also be carried out to ensure that the strategy remains relevant and responsive to any changes in the business environment.
  6. Learn and improve: Encourage a culture of learning and continuous improvement through regular feedback, analysis of results, and identification of areas for improvement.

How Hoshin Kanri can help align your team’s goals

The Hoshin Kanri process is designed to facilitate organisational alignment and create a clear roadmap towards your strategic objectives. By breaking down high-level goals into measurable objectives and cascading them through all levels of the organisation, Hoshin Kanri can help ensure that everyone is working towards the same vision. This, in turn, fosters a sense of purpose and cohesiveness within the company, driving employees to work together as a unified force. Moreover, the process emphasises continuous improvement, which keeps teams motivated and focused on delivering their best performance.

Key Benefits of Hoshin Kanri

The Hoshin Kanri approach provides a number of benefits to organisations striving to maintain strategy alignment, emphasise innovation, and enhance organisational performance. Here are some of the key benefits:

  1. Alignment of Organisational Goals: Hoshin Kanri effectively aligns all levels of your organisation behind the same strategic goals. This ensures that every team and individual in your organisation understands their role and how their work contributes to the larger objectives.
  2. Improves Communication: By cascading goals throughout the organisation, Hoshin Kanri encourages clear, consistent communication between all levels of the company. This can help foster a greater sense of unity and teamwork, as well as prevent misunderstandings or disconnects between different teams or departments.
  3. Focus on Strategic Priorities: Hoshin Kanri emphasises concentrating resources and efforts on a few key strategic initiatives. This helps prevent spreading resources too thin and ensures that everyone’s efforts are focused on achieving the most important goals.
  4. Continuous Improvement: Hoshin Kanri promotes a culture of continuous improvement. By regularly reviewing and adjusting goals and strategies, organisations can ensure they are always moving forward and evolving to meet changing market demands.
  5. Performance Measurement: Through the continuous review process, Hoshin Kanri provides a way to measure the organisation’s progress towards its goals. Tracking key performance indicators (KPIs) and other metrics can provide valuable insights into organisational performance and highlight areas for improvement.

In implementing the Hoshin Kanri strategic planning process, organisations can unlock these benefits, driving better performance, increased alignment, and ultimately, achieving strategic goals.

Key Takeaway:

The Hoshin Kanri Strategic Planning Process is an invaluable tool for organisations seeking to achieve alignment and execute their strategic vision effectively. By implementing this proven methodology, you can create a clear roadmap for success, foster a culture of continuous improvement, and ensure that your entire team is working towards a unified strategic goal. If you’re looking to get the best from your Time, Money and Resources this is the way to do it!.

PS: 💡 If you would like to know more regarding Hoshin Kanri please do get in contact, Adam Payne our Managing Director has implemented this in a number of businesses, from SMEs to Global Power Houses with huge success.

Manufacturing and The Internet of Things

The Internet of Things – IoT (Wikipedia) is the network of physical objects or “things” embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data.

The IoT has created a lot of conversations, some stating it’s all hype, some questioning it’s benefits more of something for the future and obviously the ones in support.

Now let’s not pretend here, the IoT is already here, we have smart houses, apps for lights, heating, music, etc. Recently, my neighbours installed a security system which allowed them to view, check, and switch their alarm on and off accessed from internet, this also alerted him to security issues around the property (the most important aspect). So we can’t say it’s not here already.

Now put this into the manufacturing environment.

Some renowned manufacturers have already started investing in hardware, software, and networking systems. Build the IoT infrastructure now to capitalise on its benefits.

I read in an article recently that GE anticipates $19 trillion in profits and cost savings projected over the next decade.

One major area I can see the benefit is Energy Efficiency. To be able to track all facilities, machines energy consumption on a granular level, this visibility will give feedback on a machines abnormal to normal status, something that we can action, countermeasure, control. It will highlight our waste, our areas for improvement, and better understanding of our costs and how to control them. And as stated this has to be a major benefit for manufacturing, something I certainly wanted as an Exec.

The ability to benchmark similar machines/resources, predict maintenance issues with surges in unusual energy consumption, highlighting the out of hours energy waste and being able to control and manage this. All of these will have a direct impact on the bottom line and this is just scratching the service.

The connectivity within production processes is another example, let’s say a machine is not running at optimal performance, this machine would send an alarm highlighting it’s situation to the production team, it could then slow itself down (as not to self-destruct) communicate with its upstream and downstream processes and slow them down limiting the amount of lost production and or downtime and controlling the standard in process stock.

Bosch’s Stefan Ferber stated “The Internet of Things allows for a new way of organising industry production: by connecting machines, warehousing systems and goods, we can create smart production systems that basically control each other without requiring any manual intervention.”

I will always remember the saying “ the Data will set you free” by allowing you to make “Informed Decisions”, can’t get much better than real time data, and that’s the possibility with IoT.

The Internet of Things global economic impact is massive. Approx. 25% of Global Manufacturers are already using IoT technology, this is expected to grow to 80% by 2025. In reading different articles/surveys most cannot put a definitive figure on the potential impact but the range is between $1.9 to $14.4 trillion dollars on the global economy.

Digital Manufacturing Stats from ASQ:

The American Society for Quality (ASQ) surveyed manufacturing companies that have digitised their processes and found astounding results:

  • 82% increased efficiency
  • 49% experienced fewer product defects
  • 45% increased customer satisfaction

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Manage Time as a Resource

If your managing time in all sectors of the business, from Sales, Product Development and Production it will result in shorter planning and development cycles, as well as less process time in manufacturing.

Whether you’re a manufacturer making computer components, tin cans, widgets or an individual working in a purchasing department producing orders, reports, or budgets you are still producing an output, an output that someone wants.

We all have our processes (inputs) and transform them into something someone wants (outputs).

Time is the key element to control within our processes, for this we use standard work.

The establishment of time based standardised processes is the greatest key to creating consistent performance. Only when the process is stable you can begin the creative process of improvement.

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Improving Performance – Engineering Company Case Study

Increased Delivery, Increased Sales

**No images or Business Name as Customer NDA in place**

Opportunity

This Private Equity owned business was under performing against budget. Particular attention was required within the operational areas with Productivity and On Time Delivery drifting.

The Managing Director required a system to: communicate the strategy, allocate resources, focus and align actions, and control business drift. He wanted to ensure that all key improvement activities had ownership, responsibility, accountability and the relevant training and practitioner support required to increase overall company performance.

Improvement

Working with the Managing Director & Executive Team the decision of implementing Strategy Deployment and A3 Problem Solving was agreed along with hands-on project execution support.

Training was given to all Management and Leaders in what Policy Deployment and A3 Problem Solving is, what benefits and how the process should be structured to enable execution of the business objectives. Key fundamentals were as follows:

  • Identify the few, long term breakthrough objectives that are critical to long term success of the company.
  • Link these objectives with specific action plans throughout the organisation.
  • Focus and align the company’s internal organisations to achieve these long-term objectives.
  • Turn the strategic plan into a year – over – year action plan.
  • Coaches and Mentors others

Workshops were held to ascertain the critical improvement activities to be focused on within the business. Training and Coaching was given to the owners of each A3 Plan on how to manage and communicate through the A3 process. Guidance and training to understand background, current state, problem definition, analysis, actions and follow up.

Management Control Rooms were introduced with regular performance reviews held with all owners and stakeholders present. Ongoing coaching and mentoring in Management Behaviour for the process along with business improvement training and our Lean Coaching Programme to ensure execution and sustainability. Operational Excellence and Process Optimisation workshops/projects were completed covering Sales, Purchasing & Logistics, Operations and Planning.

The company significantly impacted it’s financial position over a 9 month period,

  • Increasing Sales by 20%
  • Delivery by 33%
  • Efficiency by 28%.

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The 7 Wastes: Unseen Thieves in Your Business

In the world of lean manufacturing, ‘The 7 Wastes’ are infamous for their stealthy operations, silently chipping away at profits and productivity. These wastes fly under the radar, often going unnoticed by even the most astute professionals. Yet, if left unchecked, they can cripple an organisation’s ability to remain competitive and responsive to customer demands.

The Infamous Seven: TIMWOOD

Meet the hidden culprits named TIMWOOD, an acronym that represents the seven wastes in manufacturing:

7 Wastes Infographic

Transport (Unnecessary Movement of Materials)

The unnecessary movement of materials from one place to another is often the result of poor shop layout or a disjointed process flow. This waste can lead to an increase in handling which may cause damage or loss of materials, delays, and added labour costs. Eliminating this waste requires a streamlined approach to layout design and process flow optimisation.

Inventory (Excess Products and Materials)

Excess inventory is a common issue where production outpaces demand, leading to tied-up capital, storage costs, potential obsolescence, and increased risk of damage or loss. Inventory levels should be scrutinised, and techniques such as Just-in-Time (JIT) production and demand-driven planning should be considered for improvement.

Motion (Unnecessary Movement by People)

Similar to Transport, Motion refers to any movement by employees that does not add value to the product. This can range from reaching for tools to walking between workstations. Reducing unnecessary motion is integral to improving ergonomic conditions and efficiency. This reduction can be achieved by redesigning workspaces to minimise reach and travel distance and by standardising work procedures.

Waiting (Idle Time)

When employees or machines are idly waiting for the next step in production, this represents a significant waste of time and resources. This can be due to poor workflow, machine breakdowns, or bottlenecks. Tackling this waste involves a thorough analysis of processes to synchronise work steps and to ensure a continuous flow.

Overproduction (Producing More Than Needed)

Manufacturing items before they are actually required or in quantities exceeding customer demand results in overproduction – the root of many other wastes. This can lead to excessive inventory and increased holding costs. To nip overproduction in the bud, implement pull systems based on real customer demand.

Over-Processing (More Work Than Required)

Over-processing is seen when more work is done on a product than what is valued by the customer. This waste occurs due to unclear customer specifications or internal miscommunication. Reducing over-processing demands a clear understanding of what the customer values and aligning the production process to those standards.

Defects (Production that Requires Rework)

Defects and the need for rework can be the most apparent and costly form of waste. They lead to wasted materials, labour, and time, not to mention the potential to harm a business’s reputation. A culture focused on quality—like adopting Six Sigma or Total Quality Management (TQM)—can significantly curtail the occurrence of defects.

Identification and Elimination Strategy

Recognising ‘The 7 Wastes’ is the first step to effective lean management. It’s essential to develop a keen eye for these wastes and instil this perspective across all levels of the organisation. This is not a “once in a blue moon” activity but a regular practice that should be embedded into the daily routine. Regular audits, employee training, and a culture that promotes continuous improvement are key factors for success.

To embed this practice, create a system of visible metrics and feedback loops. This promotes responsibility and awareness amongst teams. Engage employees in problem-solving and encourage them to take ownership of their workspaces, suggest changes, and implement improvements.

7 Wastes within a process

Continuous Improvement: The Lean Way

To enter into a sustainable cycle of continuous improvement, adopt the PDCA (Plan-Do-Check-Act) methodology. Regularly plan improvements, do them in controlled conditions, check the outcomes, and act to standardise and stabilise the improvements.

Key Takeaways

Employing strategies to eliminate the wastes identified by TIMWOOD ensures a company’s ability to thrive in today’s competitive marketplace. By fostering a culture of continuous improvement, providing employee education, and implementing systems that promote efficiency, companies can not only identify waste but turn it into opportunity – for growth, for innovation, and for delivering value to customers that rivals cannot match.

If you need help applying these principles and taking practical steps towards eliminating waste, our team at TCMUK Limited is equipped to guide you through the process. The impact of addressing ‘The 7 Wastes’ can be profound. Call us at 0330 311 2820 or email info@tcmuklimited.co.uk to unlock the full potential of lean in your operation.

Sharing insightful methodologies for operational excellence is at the core of what we do. If you found this article useful, please share it with your networks. We encourage feedback and welcome any questions. Feel free to connect on LinkedIn or reach out to continue the conversation on optimising your business processes.

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Manufacturing Websites, to web or not to web?

Recently I started a discussion regarding SMEs and their websites, the discussion started with this quote “an interesting observation this week whilst working, how many SMEs lack an all singing all dancing website. What’s the reason, with 90+% of people now looking on line this should be a priority.” Now all singing all dancing to me means bringing a Return on Investment. Here some excellent extracts and comments from the people involved, I’ve tried to get a balance within the discussion, and this is not my area of expertise.

Ashley Pearce: “In research I conducted recently an overwhelming number of those involved with Business Development in the UK Manufacturing Sector didn’t understand the actual function of a website.
Where does it fit in? Is it just a standalone item? Is it our “Digital shopfront“? Is it relevant in our industry?
These were common questions that we arrived at after a short discussion with most. It’s what inspired a number of articles explaining the “System of Modern Sales & Marketing” over on the Manufacturing Network UK Blog.
Fundamentally a Website is often NOT, but SHOULD be seen as, “Part of a System” for attracting, nurturing and converting leads into customers. Can you see the many ways your website & web presence CAN contribute to the system?”

Ashley Pearce: “For me, the most effective way to explain how a website “Fits in” has been to direct them towards the subject of “Inbound Marketing” – with FAIR WARNING. As we say over on the Manufacturing Network Blog almost weekly, “Wear Your Manufacturing Industry Blinkers” when reading anything about marketing your business online.

Most of the information, content and articles out there explaining how it works is NOT written for you, the UK Manufacturer. I think this is why an Integrated approach to Online Marketing and Offline Sales for UK Manufacturing has been very slow to evolve. Lack of “Context” – Explained in the UK Manufacturing Industry context, we may start to see some savvy marketers leaping ahead of the competition”

Garry Taylor: “There is a feeling that unless you can get on the first 2 pages of Google there’s no Point having a Web page. as we don’t actually do sales transactions over the Internet we view as an online brochure with the blog giving any up to date info and an opportunity for feedback plus, small companies are being pushed to pay per click. Everyone knows most people clicking on your sight are not buying so you pay for nothing.”

Richard Stinson: “I spent many years in the engineering sector, from toolmaker to technical sales and I had the privilege of working directly and indirectly with many SME’s as well as the giants like Rolls and BAE. I came to realise quite quickly that the big boys have regular web trawls looking for potential suppliers, just in case their current suppliers let them down or become swamped with work. They literally have a file of reserve suppliers on their list found online. The moral of this story is that unless the SME’s had an effective web presence they were overlooked for many of these lucrative contracts.”

Alan Kent: “Whilst I can appreciate that having a web site might bring you some business, not having one will definitely bring you none. I do feel that it is becoming a bit BS5750-ish though as having a fancy web site costs money that many SMEs would rather channel into capital equipment or a decent salesman who will definitely generate revenues. I can recall putting in a lot of effort into attaining BS5750 in the 1990s which cost a lot of time and money and brought in no sales leads whatsoever. At the time no-one had realised that it was simply a way of showing that you had a process and was never expected to generate leads but without it, you would definitely get no leads.”

Chris Davis: “There are loads of things you can do here. Small web site intelligently constructed .. put stuff on eBay and Amazon have a blog use social media .. Wiki presence .. the list goes on but none of these are difficult or really expensive. It’s not an option to not have a cyber presence?”

Jeremy Wisner: “The topic concerns the need for an ‘All singing/dancing’ website. For many SMEs, operating in specialist niches, it is questionable about the return on such a site. Absolutely, a solid and informative web presence is a must (largely for contact information and credibility). However, it is in the nature of many niche-SMEs that they will know who their potential customers are and will be cultivating B2B relationships via more direct approaches, rather than hoping to WOW website visitors. Niche products and services, by nature, often require specialised knowledge to explain to USP to potential buyers. Of course, retail is a whole different discussion.
90%+ will look online, yes. However, I’d argue that for the niche players, the hard yards have already been covered by the ‘song and dance’ created offline – backed up by effective SEO work – which again strengthens credibility.”

Adam Payne: “Disagree with you Jeremy, when I look at the SMEs including two that we were looking to acquire in a niche market, had limited website presence and no sales and marketing function, relying on word of mouth and guess how they were performing. If you are looking to expand your business you need an online presence, again as an example, recently I was supporting a company to try and source stretch forming, the search was not easy due to again lack of online presence and SEO setup, I ‘m sure to god there are businesses in the UK, but they missed a big opportunity. Now this is not my area, but if you are happy as a business then you stay as you are, but rest assured someone will be around the corner waiting to pounce if you are not bringing in customers, if you are looking to expand you need multiple marketing pillars and a top website is one of those with an inbound marketing approach (blog showing expertise, contact form with call to action, etc).”

Ashley Pearce: “This discussion thread has done a great deal in exposing the core beliefs that sit behind the reason / purpose / ultimate aim behind a website for a B2B Sales focused business.

The purpose of a website for B2C or retail is completely different. The website can have more to do with sales and sales fulfillment than it can with building the confidence of a prospect and developing a relationship.

Just because they look the same on the outside and are accessed via a web browser does not mean they are the “same thing”.

Fact 1: You are not going to receive sales through your company website in the manufacturing industry. You’re not selling products, you’re selling capability.

Fact 2: Buyers do their searching a researching online before EVER reaching out and asking for information, requesting a quote or expressing interest.

Lesson: If your website doesn’t start a conversation with the Buyers and Engineers visiting it, you will be overlooked…”

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Applying Lean Principles to the Back Office (Manufacturing or Service)

In today’s uncertain financial times it is becoming more and more imperative that businesses look at their activities and focus in on minimising unnecessary costs, reducing waste and improving inefficient procedures.

A large part of any business are the administration costs which represent a significant element of the total business overhead. These office processes are as targetable for process improvement as any traditional manufacturing or production operation.

Lean Office

If fact some sources state that over 60% of the costs of a product or service come from administrative processes. In general, the higher the number of human touches or decision points in a process, the greater the ROI in optimising that process and with an average employee spending 30 to 40 percent of his or her time looking for information they can’t find, these processes are swamped with waste. Most of the users to these processes will have developed workarounds over time, with this comes process slip and inefficiencies.

How do we then start to optimise these processes?

The answer is simply “Apply Lean Principles”.

By defining Value in the eyes of the customer (not the provider) we create a robust specification. We must then build repeatable processes (without waste) to deliver that specification.

My approach has always been Analyse, Design, Implement and Sustain.

Analyse the current situation: process mapping, data gathering, and business assessments.

Design the future state process/structure, design roles and responsibilities, design the implementation plan and communication plan.

Implement: Execute the plan with good leadership commitment and governance (Obeya Room Process, Operations Room, War Room)

Sustain: Conduct follow up reviews, post change assessments to ensure adherence, management reviews of KPI’s (key performance indicators)and implement a framework for continuous improvement.

Tangible Customer Benefits:

  • Sales Customer Facing Time Increased by 245%.
  • Process Efficiency Increased by 95%.
  • 38% of lost Sales back into the business.

Remember:

Reality is invariably different from perception,
Few things work the way we think they do!

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